Free shipping on every orderEasy exchangesWhatsApp supportShips to the US, Canada, UK & EuropeThree sets to choose from
Designed for the life you actually live

Finally, a nursing bra that understands.

Breathable fabrics. Thoughtful design. Real support for a body that never stops changing.

Wire-free supportBreathable fabricsSizes up to J cupEasy exchangesDiscreet shipping
Designed from lived experience

Every seam answers a 3 AM problem.

The inner sling. The one-handed clasp. The fabric that stays cool under layers. None of it is decoration - every detail exists because one of us needed it, and couldn't find it anywhere.

Read our story
A mother holding her newborn, wearing The Yael
See it in action

One hand.
That's all it takes.

The cups open fully with a discreet one-handed clip - even with a baby asleep on your arm. Removable sculpted cups mean you control the coverage, so you can nurse without a second thought.

One-handed clip - no fumbling
Removable cups - you control the coverage
Soft, breathable, machine washable
Shop the Yael
Real, unedited
The Michal - Black
Colour
Our Bestseller

The Michal

Sculpted V-neck support that disappears under your clothes.

Selected: Black

One-handed drop cup
Sculpted V-neck shape
Seamless under layers
Breathable stretch fabric
Inner support sling
No underwire · machine wash
$70.00Sizes S–XL · B–F

Built to last through multiple pregnancies - about $0.45 a week over three years of wear.

Size

What women are saying

Rated 4.9 out of 5 stars  4.9 / 5 from 127 reviews
Rated 5 out of 5 stars

Finally a bra I can wear all day under everything without thinking about it. I bought two more the same week.

Rachel M. · 3rd pregnancy · The Michal, 36F
Rated 5 out of 5 stars

I was so nervous ordering online without trying it on. The fit quiz was spot on - and the exchange policy gave me real peace of mind.

Sarah L. · First-time mom · The Yael, M
Rated 5 out of 5 stars

The inner sling is genius. Even with a house full of Shabbos guests - I slip away to another room, nurse, and come right back.

Rivka G. · Mom of five · The Michal, busty L

We asked customers to review us after they bought, in our own surveys. Every review and rating here was shared with their consent.

The collection, in motion

Rivky
The Michal · week 3
Shaindy
One-handed clip, fully covered
Devorah
The Yael · J cup, no wire
Faigy
The Avishag · night feeds
Esther
3rd pregnancy, same bras

Not sure which one is right for you?

A quick, honest comparison of our three styles.

Comparison of The Michal, The Yael and The Avishag
Most Popular
The Michal
The Yael
The Avishag
Support levelFirm · sculptedMedium · flexibleLight · restful
Clasp typeOne-handed drop cupOne-handed clipPull-on · no clasps
Best forEveryday & shapeAll-day & pumpingSleep & rest
Under layersExcellentExcellentGood
Pump-compatible-Yes-
Price$70.00$65.00$60.00
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Finding your size

Your body is changing. Your bra should keep up.

Our 60-second fit quiz accounts for where you are right now - not where you were six months ago. Answer four simple questions, and we'll recommend your size with confidence.

Take the fit quiz

Takes 60 seconds. No account needed.

Prefer a real person? Chat with our fit specialist on WhatsApp →

Find your fit

Three sets, one box each

Pick the set that matches where you are. Nothing is chosen for you.

A gift for a new mom

Buy her something she'll actually wear.

A ready set you can send as it is, or request a gift card for any amount.

See the gifts
Where it's made - our studio
Our Story

We built what we couldn't find.

After our first pregnancies, we went looking for a nursing bra that actually worked with our lives - one that was comfortable under layers, easy to open at 3 AM, and didn't make us feel like we'd given up on ourselves.

We tried everything. Nothing fit - not our bodies, and not our days.

So we spent two years developing what we wished existed: bras engineered for real support, made from fabrics that breathe through anything, designed with the kind of thoughtfulness that only comes from living it yourself.

Every detail - the inner sling, the seamless edges, the one-handed clasp - was born from a moment when something didn't work and we said: we can do better.

- Yael & Michal

Fit, by the numbers

Full sizing chart
B–J

cup sizes, wire-free - including full-cup (+) sizes

65–105

cm of band range - from petite to 46"

3styles

made deliberately few - one for every stage, pregnancy to beyond

30days

of easy, judgment-free size exchanges

From our inbox

The messages that keep us going

Real notes from real mothers - sent to our WhatsApp, email, and Instagram. Shared with permission, first names only.

Wearing yours? We'd love to hear from you.

Share your story

Our promise: love it, or we'll make it right

We know ordering a bra online feels risky - especially when your body is changing. That's why you have 30 days. Wrong size? Send it back unworn and we'll help you swap it, with no cancellation fee and no judgment, and a return costs you nothing and is refunded in full. Because finding the right fit shouldn't be stressful.

Ready to feel like yourself again?

Take our 60-second fit quiz and find the support you've been searching for.

Find your perfect fit
Easy exchangesShips within two business daysWhatsApp support
For retailers & distributors

Stock Yael & Michal in your store.

Tiered wholesale pricing, healthy margins, and a first-order size swap.

Explore wholesale