We built what we couldn't find.
Two mothers, a decade of nursing between them, and one quiet frustration that wouldn't go away.
After our first pregnancies, we went looking for a nursing bra that actually worked with our lives. One that was comfortable under layers. Easy to open at 3 AM. That didn't make us feel like we'd given up on ourselves the moment we became mothers.
We tried everything the market offered. Nothing fit - not our bodies, and not our days. The comfortable ones fell apart. The supportive ones dug in. The pretty ones weren't made for the way we actually live, dress, and nurse.
“If no one had made it yet - maybe that was the point.”
So we spent two years developing what we wished existed. We obsessed over fabric that breathes through three or four layers. Over a clasp you can open one-handed with a baby in your arms. Over an inner sling that lets you nurse without full exposure. Over a size range that finally includes the women everyone else leaves out.
Every detail was born from a real moment when something didn't work, and we said: we can do better. Yael & Michal isn't a fashion label or a medical brand. It's the bra we needed - made by two women who needed it too.
The promises behind every bra
Comfort that works
Not comfort as a slogan - comfort you stop thinking about, through long days and layered dressing.
Made for every body
Cups B to J, no underwire, real support for the busty mothers the industry keeps forgetting.
Discretion, always
From the inner sling to the plain packaging at your door - designed to understand how you live, without a word.
Made for you, by mothers who understand.
Find the style and size that fits the stage you're in right now.